Safety Consulting for Parks, FECs & Water Parks

We help you run
a safer operation.

Training programs. Operational audits. Compliance support. Incident systems. Everything your staff needs to operate safely — and everything your insurer, regulator, and attorney need to see that you do.

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Staff Training & Certification
Online and on-site training programs your operators can actually use — from ride safety orientation to emergency response. LMS-ready, trackable, built for high-turnover environments.
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Audits & Compliance Support
Third-party safety audits, SOP reviews, pre-inspection prep, and regulatory gap analysis. We make sure you're ready before the inspector shows up.
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Risk Scoring & Analytics
Our AS 360 platform turns your operational data into a clear safety score — so you, your insurer, and your team can see exactly where you stand and where to improve.
Standards We Work With
OSHA · CPSC · ASTM · PHTA · VGB · State Ride Safety Acts
Who We Serve
Parks · FECs · Water Parks · Carnivals · Manufacturers · Insurers
Our Team
CPA · CFF · J.D. · Analytics · 20+ Yrs Ops
Our Documentation
Audit-Ready · Claims-Ready · Litigation-Ready
We serve
What We Do

Practical safety programs you can actually implement

Every service we deliver is designed to make your operation safer, your staff more prepared, and your documentation stronger — whether you run a theme park or a traveling carnival.

How It Works

Three steps to a safer, more defensible operation

Whether you're a 200-ride theme park or a 10-unit traveling carnival, the process is the same.

01
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Free Risk Review
We spend 15 minutes learning about your operation — what you run, where your gaps might be, and what your insurer or regulator is asking for. No cost, no obligation.
02
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We Build Your Program
Based on what you need — SOPs, training courses, audit prep, incident systems — we put together the right combination of services. You pick the scope and the budget.
03
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You Get Safer (and Can Prove It)
Your team gets better training. Your documentation gets stronger. Your safety score improves. And when the insurer, the regulator, or the attorney asks — you have the receipts.
The AS 360 Platform

Everything we do feeds into
a safety score you can actually use.

Every training completion, every audit finding, every incident report — it all flows into the AS 360 scoring platform. Instead of a binder on a shelf, you get a living number that shows where you're strong, where you're exposed, and what to fix next. Your insurer can see it. Your team can track it. It gets better the longer you work with us.

See How AS 360 Works →View Programs
When All Three Scores Are Active
They combine into a single Park Intelligence Composite — one number covering every zone of your operation. Learn more →
About Amusement Standards

We look at your operation the way an insurer, a regulator, or an attorney would

With more than 20 years of hands-on experience in ride operations, safety management, regulatory compliance, and data analytics, Amusement Standards works with amusement parks, FECs, water parks, traveling carnivals, adventure parks, trampoline parks, seasonal attractions, and municipal recreation departments across the country.

We don't hand off a report and disappear. We stay with you — through implementation, training, verification, and ongoing support. The longer you work with us, the stronger your safety program gets.

  • We stay involved: From the first assessment through implementation, not just delivery.
  • Cross-disciplinary team: Operations + analytics + regulatory + legal — all under one roof.
  • Built for your insurer: Every program designed to strengthen underwriting confidence.
  • Data-backed recommendations: Not opinions — evidence.
  • Documentation that holds up: In an audit, a claim, or a courtroom.
  • Works at any scale: From a single carnival unit to a multi-park portfolio.
Matt Smith
Senior Safety & Operations Consultant
Two decades of hands-on leadership in ride operations, training program development, emergency response planning, and regulatory compliance. Has supported facilities through state inspections, insurance audits, incident investigations, and major operational transitions.
Adam Brousell
Director of Data Analytics & Risk Intelligence
Architect of the AS 360 scoring platform — RIDE Score, SPLASH Score, and PLAY Score. Turns raw incident data, loss runs, and operational metrics into clear, actionable safety intelligence.
Landan Ansell, CPA, CFF, J.D.
Regulatory & Compliance Advisor
Brings a unique combination of legal, financial, and forensic expertise. Ensures every standard, SOP, waiver, and safety system aligns with the expectations of regulators, insurers, auditors, and — when necessary — the courtroom.
Safety Programs

Clear scope. Defined deliverables. Pick what fits your operation.

One-time projects or ongoing subscriptions — each program is designed to make a specific part of your operation safer and more defensible.

One-Time Programs
Fixed scope · Flat-rate · Defined deliverables
Ongoing Programs
Subscription · Continuous support · Cancel with 30-day notice
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Emergency Incident Response

When a serious incident happens, adjusters, attorneys, and regulators are already moving. We deploy within 48 hours with rapid investigation and defensible documentation.

Best for: Facilities facing serious incidents or active litigation

Learn More →
Frequently Asked Questions

Common questions about working with us

Get Started

Ready to Build a Safer Operation?

Schedule a free 15-minute risk review. We'll learn about your operation, identify where your biggest gaps are, and tell you exactly what we'd recommend — whether that's a $3,000 project or a $300/month subscription.